Unlock Compliance and Engagement with QR Code Multilink
Generate GS1 Digital Link QR Codes and Digital Product Passports with QR Code Multilink. Simplify labeling and improve traceability with advanced QR Codes.
Products often require a wealth of mandatory information and content to share, but space on a wine bottle, a box of chocolates, or a cosmetic container is limited. The GS1 Digital Link QR Code offers the perfect solution: it ensures compliance, streamlines operations, safeguards your brand image, and opens up new marketing opportunities. Generate your next-generation 2D barcodes with QR Code Multilink.
Make your product packaging smarter and save on printing costs
Universal Compatibility: A single code that works with both POS scanners and consumers’ smartphone cameras.
Context-Based Information: Provides different information depending on the context in which it’s scanned.
Streamlined Packaging: With a GS1 Digital Link QR Code, eliminate the need for multiple barcodes, QR Codes, and RFID tags on your packaging.
Unlock the power of GS1 Digital Link and connect your products to the web with a single QR Code. Customize your product pages in minutes – no programming required! – and update them as often as you want.
Frequently asked questions
Everything you need to know about the product.
What is GS1 Digital Link?
A web address enhanced with a barcode at the end: by integrating established product identifiers like GTIN into a URL, the GS1 Digital Link standard enables the creation of online digital twins for individual items, providing access to additional layers of information. These Digital Link QR-Codes, powered by GS1, are set to replace traditional barcodes on product packaging in the near future.
What is a resolver?
A resolver is a web-based system that acts as both an interpreter and a traffic manager. It deciphers, verifies, and processes the data embedded in a GS1 Digital Link, intelligently directing users to the most relevant links or content.While, in theory, anyone with sufficient resources, time, and investment can develop a resolver, in practice, the most robust and dependable resolving services are typically provided by specialized third-party vendors like us, leveraging a flexible Software-as-a-Service (SaaS) model. The GS1 Digital Link resolver offered by Digital Link Manager is part of a cutting-edge, end-to-end solution that includes a dynamic QR-Code generator, an interactive QR-Code editor, an intuitive product page builder, advanced analytics, and much more.
What is a QR code?
QR-Codes are the most commonly used type of two-dimensional (2D) code. Unlike 1D codes, 2D codes can hold a significantly larger amount of data—up to 4,296 alphanumeric characters in the case of a QR-Code, which is more than 50 times the capacity of a traditional barcode. This makes it possible to encode URLs directly into the code. QR-Codes that contain unique URLs and redirect users to specific online content are known as dynamic QR-Codes. Their destinations can be updated as needed without requiring the QR-Code to be regenerated or reprinted.
Why should I use GS1 Digital Link?
Future-proofing your brand and products is essential, and GS1 Digital Link represents the evolution of product identification in the digital era. Companies embracing this standard early in various industries are gaining a significant advantage and actively shaping the future of the market.
Here are some examples of the advantages offered by GS1 Digital Link:
Speeding up compliance with international standards, such as the FDA Nutrition Facts Label and the EU Digital Product Passport
Simplified packaging design and printing through the use of a single QR-Code that replaces the need for multiple 1D and 2D codes, smart labels, and tags.
Optimized supply chain management with improved traceability, enhanced transparency, and a stronger focus on sustainability
Effortless product authentication and robust anti-counterfeit protection
Enhanced customer value through access to additional information, interactive and engaging content, promotions, loyalty rewards, and more
The European Parliament has approved the amendments to the EU Deforestation Regulation with 402 votes in favour. The one-year postponement has been confirmed, along with a revision of the due-diligence obligations, which will now focus on the “first placing on the market”.
The RigenerAzione Guinea project was officially launched on 6 November 2025 with the aim of addressing one of the country’s most pressing challenges: food insecurity and chronic malnutrition.
We’re proud to announce the all-Italian strategic alliance between Trusty and e-GEOS, a Leonardo Group company and a global leader in Earth Observation.
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